{"id":"evt_0a63a2c1d752","title":"Scaling Beyond Meta","date":"2025-06-11","timezone":"America/New_York","start_time":"18:00","time_of_day":"evening","venue":null,"location":{"basis":"unresolved","likely_area":null,"likely_area_granularity":null,"evidence":null},"description":"Presented by Upscale AI. As customer acquisition costs rise and performance on Meta becomes harder to scale, brands are increasingly asking: What’s next? In this session, we’ll walk through a proven framework for expanding beyond Facebook and Instagram — without wasting budget, creative energy, or time. Whether you’re a Shopify brand ready to explore new channels like Streaming TV, YouTube, or Podcasts, or you’re just feeling the limits of Meta, this event will help you make smart, measurable moves toward your next growth lever.","access":{"free":null,"application_required":null},"audience_roles":["operators","founders"],"audience_orientation":"nontechnical","company_stage":null,"interaction":["content"],"topics":["enterprise","other"],"modality":"in_person","meal_context":"none","series":null,"mentions":[{"text":"Upscale AI","kind":"organization","subtype":null,"role":"organizer"}],"sources":[{"id":"nextnyc","class":"newsletter","publisher":"nextNYC","first_observed_at":"2025-06-02T11:45:19.0000000Z","last_observed_at":"2025-06-09T11:45:13.0000000Z"}],"discovery":{"first_party":[],"newsletter":["nextnyc"],"provider":null},"basis":{"audience_roles":{"operators":"inferred","founders":"inferred"},"topics":{"enterprise":"inferred","other":"inferred"},"audience_orientation":"inferred","company_stage":null,"interaction":"observed","modality":"default"},"canonical_url":null,"first_seen":"2025-06-02T11:45:19.0000000Z","last_seen":"2025-06-09T11:45:13.0000000Z","observation_count":2}