{"id":"evt_305adb99cc3e","title":"UGLY TALK: HOW SMART BRANDS WIN IN A CROWDED AISLE","date":"2026-05-20","timezone":"America/New_York","start_time":"18:30","time_of_day":"evening","venue":null,"location":{"basis":"unresolved","likely_area":null,"likely_area_granularity":null,"evidence":null},"description":"Food and beverage is crowded, but the best brands find a sharper way in. Join founders from Lambert’s Beer, Tranquila Coffee, and S’NOODS for a candid conversation on what actually drives traction in competitive categories—from positioning and distribution to repeat customers and smart growth without massive budgets. Expect practical insights, honest lessons, and zero founder fluff.","access":{"free":null,"application_required":null},"audience_roles":["founders"],"audience_orientation":"nontechnical","company_stage":null,"interaction":["content"],"topics":["consumer","retail"],"modality":"in_person","meal_context":"none","series":null,"mentions":[{"text":"Lambert’s Beer","kind":"organization","subtype":"company","role":"speaker"},{"text":"S’NOODS","kind":"organization","subtype":"company","role":"speaker"},{"text":"Tranquila Coffee","kind":"organization","subtype":"company","role":"speaker"}],"sources":[{"id":"nextnyc","class":"newsletter","publisher":"nextNYC","first_observed_at":"2026-05-18T11:46:56.0000000Z","last_observed_at":"2026-05-18T11:46:56.0000000Z"}],"discovery":{"first_party":[],"newsletter":["nextnyc"],"provider":null},"basis":{"audience_roles":{"founders":"inferred"},"topics":{"consumer":"observed","retail":"inferred"},"audience_orientation":"inferred","company_stage":null,"interaction":"observed","modality":"default"},"canonical_url":null,"first_seen":"2026-05-18T11:46:56.0000000Z","last_seen":"2026-05-18T11:46:56.0000000Z","observation_count":1}