{"id":"evt_3e5a116ff95f","title":"Defending Your Budget - When Your Board Asks \"....And What Are We Getting???\"","date":"2026-05-13","timezone":"America/New_York","start_time":"18:00","time_of_day":"evening","venue":null,"location":{"basis":"unresolved","likely_area":null,"likely_area_granularity":null,"evidence":null},"description":"Join agency owners, fractional growth leaders, and senior marketers for a focused conversation on aligning marketing investment with board-level expectations, exploring how to clearly define value, communicate impact, and bridge the gap between strategy and measurable outcomes. Hosted by York Effect Live and All Things Advertising, and sponsored by The Yard, the session features leaders including Sarah Murphy (former NYSE and Condé Nast) and Andrew Newman (growth leader with experience at BlackRock and high-growth startups), as part of AI Week New York, with more details at Pulse NYC AI Week.","access":{"free":null,"application_required":null},"audience_roles":["operators","service_providers"],"audience_orientation":"nontechnical","company_stage":null,"interaction":["content"],"topics":[],"modality":"in_person","meal_context":"none","series":null,"mentions":[{"text":"BlackRock","kind":"organization","subtype":null,"role":"affiliation"},{"text":"Condé Nast","kind":"organization","subtype":null,"role":"affiliation"},{"text":"NYSE","kind":"organization","subtype":null,"role":"affiliation"},{"text":"All Things Advertising","kind":"organization","subtype":null,"role":"host"},{"text":"York Effect Live","kind":"organization","subtype":null,"role":"host"},{"text":"AI Week New York","kind":"program","subtype":null,"role":"mentioned"},{"text":"Pulse NYC AI Week","kind":"program","subtype":null,"role":"mentioned"},{"text":"Andrew Newman","kind":"person","subtype":null,"role":"speaker"},{"text":"Sarah Murphy","kind":"person","subtype":null,"role":"speaker"},{"text":"The Yard","kind":"organization","subtype":null,"role":"sponsor"}],"sources":[{"id":"nextnyc","class":"newsletter","publisher":"nextNYC","first_observed_at":"2026-05-04T11:46:41.0000000Z","last_observed_at":"2026-05-11T11:46:58.0000000Z"}],"discovery":{"first_party":[],"newsletter":["nextnyc"],"provider":null},"basis":{"audience_roles":{"operators":"inferred","service_providers":"inferred"},"topics":{},"audience_orientation":"inferred","company_stage":null,"interaction":"observed","modality":"default"},"canonical_url":null,"first_seen":"2026-05-04T11:46:41.0000000Z","last_seen":"2026-05-11T11:46:58.0000000Z","observation_count":3}