{"id":"evt_743bec373886","title":"Personalization Without the Bullshit: What's Actually Lifting Revenue","date":"2026-08-19","timezone":"America/New_York","start_time":"12:00","time_of_day":"midday","venue":null,"location":{"basis":"unresolved","likely_area":null,"likely_area_granularity":null,"evidence":null},"description":"Join marketing and growth leaders for a discussion on the realities of personalization in the enterprise. The session will examine why many personalization initiatives fail to drive measurable revenue, identify common pitfalls and ineffective tactics, and explore practical strategies for improving conversion, customer value, and return on investment.","access":{"free":null,"application_required":null},"audience_roles":["operators","service_providers"],"audience_orientation":"nontechnical","company_stage":null,"interaction":["content"],"topics":["enterprise"],"modality":"in_person","meal_context":"none","series":null,"mentions":[],"sources":[{"id":"nextnyc","class":"newsletter","publisher":"nextNYC","first_observed_at":"2026-08-10T11:47:31.0000000Z","last_observed_at":"2026-08-17T11:46:50.0000000Z"}],"discovery":{"first_party":[],"newsletter":["nextnyc"],"provider":null},"basis":{"audience_roles":{"operators":"inferred","service_providers":"inferred"},"topics":{"enterprise":"observed"},"audience_orientation":"inferred","company_stage":null,"interaction":"observed","modality":"default"},"canonical_url":null,"first_seen":"2026-08-10T11:47:31.0000000Z","last_seen":"2026-08-17T11:46:50.0000000Z","observation_count":2}