{"id":"evt_b54845220d84","title":"From Runway To Revenue: How DTC Brands Can Scale","date":"2026-02-17","timezone":"America/New_York","start_time":"17:30","time_of_day":"evening","venue":null,"location":{"basis":"unresolved","likely_area":null,"likely_area_granularity":null,"evidence":null},"description":"Hosted by 99 YARDS & Aimerce. During NYFW, we see brands grace the runway—but what happens after the lights go down? From Runway to Revenue is an intimate mixer and panel conversation for founders, creatives, and operators building direct-to-consumer fashion brands. The evening focuses on how brands can transform visibility into traction and traction into sustainable, scalable revenue.","access":{"free":true,"application_required":null},"audience_roles":["founders","operators"],"audience_orientation":"nontechnical","company_stage":null,"interaction":["content"],"topics":["consumer","retail"],"modality":"in_person","meal_context":"none","series":null,"mentions":[{"text":"99 YARDS","kind":"organization","subtype":null,"role":"host"},{"text":"Aimerce","kind":"organization","subtype":null,"role":"host"}],"sources":[{"id":"garysguide","class":"newsletter","publisher":"GarysGuide","first_observed_at":"2026-02-16T13:06:37.0000000Z","last_observed_at":"2026-02-16T13:06:37.0000000Z"},{"id":"nextnyc","class":"newsletter","publisher":"nextNYC","first_observed_at":"2026-02-16T12:45:28.0000000Z","last_observed_at":"2026-02-16T12:45:28.0000000Z"}],"discovery":{"first_party":[],"newsletter":["garysguide","nextnyc"],"provider":null},"basis":{"audience_roles":{"founders":"observed","operators":"observed"},"topics":{"consumer":"observed","retail":"observed"},"audience_orientation":"inferred","company_stage":null,"interaction":"observed","modality":"default"},"canonical_url":null,"first_seen":"2026-02-16T12:45:28.0000000Z","last_seen":"2026-02-16T13:06:37.0000000Z","observation_count":2}