{"id":"evt_f5051dda9784","title":"[OOi x Shopify] Building Brands People Want to Belong To.","date":"2026-07-10","timezone":"America/New_York","start_time":"19:00","time_of_day":"evening","venue":null,"location":{"basis":"unresolved","likely_area":null,"likely_area_granularity":null,"evidence":null},"description":"Join founders, creatives, and brand builders for a conversation on how modern companies create communities people genuinely want to be part of. Featuring leaders from Stardust, Subtitle, and Odd One In, this panel will explore storytelling, cultural relevance, collaborations, experiences, and the emotional connections that turn brands into movements.","access":{"free":null,"application_required":null},"audience_roles":["founders","operators"],"audience_orientation":"nontechnical","company_stage":null,"interaction":["content"],"topics":["consumer","other"],"modality":"in_person","meal_context":"none","series":null,"mentions":[{"text":"Odd One In","kind":"organization","subtype":null,"role":"affiliation"},{"text":"Stardust","kind":"organization","subtype":null,"role":"affiliation"},{"text":"Subtitle","kind":"organization","subtype":null,"role":"affiliation"},{"text":"Shopify","kind":"organization","subtype":"company","role":"host"},{"text":"OOi","kind":"organization","subtype":null,"role":"organizer"}],"sources":[{"id":"nextnyc","class":"newsletter","publisher":"nextNYC","first_observed_at":"2026-07-06T11:45:45.0000000Z","last_observed_at":"2026-07-06T11:45:45.0000000Z"}],"discovery":{"first_party":[],"newsletter":["nextnyc"],"provider":null},"basis":{"audience_roles":{"founders":"observed","operators":"inferred"},"topics":{"consumer":"inferred","other":"inferred"},"audience_orientation":"inferred","company_stage":null,"interaction":"observed","modality":"default"},"canonical_url":null,"first_seen":"2026-07-06T11:45:45.0000000Z","last_seen":"2026-07-06T11:45:45.0000000Z","observation_count":1}